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Verlo Mattress Factory Stores Signs Largest Franchise Agreement in Company’s 45 Year History.

By Anonymous

Whitewater, WI January 16 2004--Verlo Mattress Factory Stores, the nation’s largest Craftsman-Direct® mattress retailer, has signed three new franchise agreements for the New England region. Owner, Bill McKenney, along with the management team of Tom Rooney, James McKenney and John Chatillon, are planning to open a total of 24 facilities by the end of 2006. This expansion further strengthens the Company’s market share in the sleep specialty/retail business by 8 percent. To start, a factory location is scheduled to open in Rhode Island in four months, Connecticut in twelve months, and Massachusetts in twenty-four months. The real-estate selection process for the initial factory locations is currently underway within these markets.

“We are reaching a more sophisticated franchise investor,” says Mr. Bruce Major, Franchise Development Manager for Verlo Mattress Factory Stores. “Our national franchise advertising program highlighting Verlo’s strong ‘quality, simplicity and low entry’ investment message is beginning to pay off. The McKenney deal representing development in the New England market is just the tip of the iceberg. We are currently in franchise discussions with a number of individuals looking to build out entire markets. Our business model that starts with a factory/showroom location supplying manufactured products to showroom only locations allows for quick market penetration. We are beginning to reach multi-concept/multi-unit operators looking for non-competitive retail brands that have simple, low labor operating systems. All of this, combined with our sophisticated IT support system, is being very well received,” adds Major.

McKenney has a broad and extensive background. He received an MBA from Harvard School of Business. His employment experience ranges from working at large corporations to smaller business entities, including the start-up of an advertising agency he founded in 1997. With this experience, McKenney is confident he can successfully introduce the Verlo brand to the New England area. “I’m extremely excited to work with Verlo Mattress Factory Stores. This is a great opportunity to build and develop a great retail organization with a strong franchise partner,” McKenney said.

Expanding to the New England market is a new endeavor for the company. “Creating awareness of the Verlo brand in the New England market is critical. We are planning on using a wide range of media promotion and programs to spread the word about Verlo and inform the public about Verlo’s Craftsman-Direct philosophy. We’re very excited to be able to bring to the New England community our handcrafted, high quality mattresses at affordable Craftsman-Direct prices,” said McKenney.

Verlo Mattress Factory Stores has developed and proven the premier retail model, with franchise locations across the country. Top-quality products, proven operating systems, and a strong brand identity are key elements to the success of the Company. The implementation of the franchise system is quite simple and the Verlo Mattress Factory Stores’ Home Office staff provides comprehensive training programs and support for this system. This allows franchisees to work on their business, not in it.

About Verlo Mattress Factory Stores
Headquartered in Whitewater, Wisconsin, Verlo Mattress Factory Stores is the nation’s largest Craftsman-Direct® mattress retailer, providing specialty sleep products directly to customers. The Verlo Mattress Factory Stores Craftsman-Direct philosophy is a unique concept in the industry. Mattresses are handcrafted to customer’s specifications.

In addition to mattresses, Verlo Mattress Factory Stores also sell a wide range of futon sofa sleepers and futon sofa sleeper mattresses. Customers will also find quality ornamental headboards, pillows and mattress pads.

Founded in 1958, Verlo Mattress Factory Stores currently has 73 locations throughout the United States. The Company opened its first franchise organization in 1981. In 2003, the company has signed 6 new franchise agreements and 4 resale agreements. The company has consistently demonstrated positive growth by number of units and gross sales. To learn more about our franchising opportunities, visit www.verlofranchise.com.




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Jinglers Baby Products

By Anonymous

May 21, 2004 -- Jinglers offers the products like Baby Products, Chennai New Born Products, Baby Quilts Manufacturers, Pillows for infants, Mattress for kids, Chennai Mattress Protectors, Cushions for baby, Carry Bed for babies, Baby Bed, Baby Carry Bed, Baby Blanket in Chennai, ultimate comfort for the baby, baby comforters, Baby Gifts in chennai, india baby products, best baby products in chennai, Baby Accessories, New Born Products, New Born Accessories, Seat Rests, Baby Quilts, Baby Beds, ultimate comfort products, indian baby products, chennai baby products, baby products in chennai, india infant products, chennai kids products, terry cottons Pillows, cool cotton Pillows and more at Chennai in India.

Jinglers understands the baby’s needs and is the choice of mothers for over a decade. The soft and comfortable range of baby beds is an ideal companion for the baby’s growing years. Scientifically designed to aid healthy sleep and activity. "Ensure that your child grows with Jinglers". Jinglers special creation is Baby Carry Bed with Hood (BCB). The ultimate comfort for the baby and Mother.

This 3-in-1 Baby Carry Bed with Hood can be used as,
1. Baby Bed
2. Carry Bed
3. Blanket

The jinglers range is made from high quality poly fibre covered with cool cotton and terry cottons. For more information please visit us at: http://www.jinglersproducts.com/


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Mattress Maker Seeks Dallas SEO Firm

By Anonymous

Dallas, TX June 11, 2004 -- Just added to the Zunch roster of clients is Mattresses Direct, the online resource of Italian mattress giant Magniflex. The Magniflex Company was founded forty-five years ago and today produces 2,000 mattresses per day. Magniflex patented the "vacuum-packed" mattress. Made of non-deformable material and universally acclaimed for its high degree of comfort, durability, practicality and ease of handling, this mattress has been a large contributor to the growth of Magniflex.

“We’re excited not only to be landing European clients,” said John Sanchez, President & CEO of Zunch Communications, “But some pretty large ones at that. Mattresses Direct isn’t resting on its laurels as the largest European producer of mattresses. Online, the strong are getting stronger by recognizing the need for the services provided by the Zunch team.”

Zunch will provide search engine optimization for www.mattressesdirect.biz as well as in-depth web analytics through their service known as ZWebTülz.

ZWebTülz will monitor traffic, track online behavior, measure conversion ratio and profile visitors to mattressesdirect.biz.    

A leader in search engine optimization recently recognized by seoconsultants.com as the most requested SEO firm in the world for the month of April 2004, the Zunch team also excels at website design, content creation, application development and pay per click bid management.

“Mattresses Direct will be relying on us to increase their web traffic, plain and simple,” said Mark Jackson, Executive Vice-President at Zunch, “And that’s what we do best.”

Headquartered in Dallas, Texas, Zunch Communications, Inc. (http://www.zunch.com) is a search engine optimization, website design and application development firm dedicated to achieving results for its clients through a five-step process the company defines as discover, explore, develop, evolve and assess. Top-ranked worldwide in search engine optimization; Zunch Communications is a member of DFWIMA, SEO Consultants, seopros, topseos and a Circle Member of SEMPO.



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